Mainbrain.Tech was approached by a real estate company in Portugal that specializes in catering to English-speaking individuals looking to purchase or long-term rent properties. The company’s unique selling proposition lies in its individual approach, offering exclusive off-market properties and providing comprehensive additional services, including legal support, to ensure a seamless experience for their clients. The challenge was that this was a brand-new venture, and they needed to establish a strong online presence to attract potential clients from scratch.
Starting a new business with no digital footprint presents a unique set of challenges. The client needed to not only generate leads but to build a foundation for long-term growth and success. This required a robust digital strategy that went beyond simple advertising. It was crucial to create an optimal user journey from the very first click to a qualified lead, and to implement a tracking system that could provide deep insights into user behavior and campaign performance. The lack of any historical data meant we had to start from the ground up, identifying the right target audience and building a strategy to reach them effectively.
To overcome these challenges, we implemented a comprehensive, multi-faceted strategy focused on efficiency and transparency.
- Website Optimization: We began by improving the client’s website to make it more user-friendly and optimized for conversions. A smooth, intuitive user experience is key to converting traffic into leads.
- Advanced Conversion Tracking: A full conversion tracking system was set up. This wasn’t just about counting leads; it was about analyzing user behavior and tracking critical KPIs, including cost per qualified lead, cost per converted lead, Lifetime Value (LTV), and Return on Investment (ROI). This deep level of insight allowed us to optimize campaigns for true business success, not just clicks. We connected the tracking to the client’s CRM, allowing us to track leads all the way through to becoming a qualified prospect and a paying client.
- Strategic Google Search Campaigns: We launched Google Search campaigns using high-intent keywords. The campaigns targeted potential clients interested in rent and purchase services in specific locations, as well as those actively searching for a real estate agency. This focused approach ensured we were reaching the right people at the right time.
The strategic approach yielded impressive results in just five months. By optimizing the client’s website and implementing a detailed tracking system, we were able to provide full visibility into the performance of our efforts. The strategic Google Search campaigns successfully attracted a high volume of quality traffic.
After five months, the results per month were:
- 156 Leads: We increased monthly leads from zero to 156, that provided the client with a steady pipeline of interested prospects.
- 34 Qualified Leads: The focus on high-quality traffic and detailed tracking resulted in 34 qualified leads per month, a strong indicator of our ability to attract serious buyers and renters.
